What springs to mind when you think of “marketing”? It’s a big concept, and several images might surface. Maybe you imagine a company billboard or promotional sign. Perhaps you picture social media ads, blog posts, and email campaigns. Or you might envision what happens behind the scenes around the brainstorming table.
Marketing is a massive, complicated, multi-part process. Many of us have a general idea of what fits under the marketing umbrella, but forming a clear understanding of the fundamentals is not easy.
In this course, we’ll solve that dilemma—beginning with defining what marketing is and what makes something marketable. We’ll then cover four key marketing elements and how to create a marketing plan. You’ll learn to assess where you are and where you want to go, and to identify your marketing audience. Finally, actionable takeaways will help you select marketing tactics and choose analytics to track your results.
- What Is Marketing?
- What Makes Something Marketable?
- The 4 Key Elements of Marketing
- What Is a Marketing Plan?
- Setting Your Marketing Goals
- Identifying Your Target Audience
- Determining Your Unique Selling Proposition (USP)
- What Are Marketing Tactics?
- Understanding the Marketing Funnel
- Traditional vs. Digital Marketing
- Persuasion vs. Manipulation in Marketing
- Introduction to Marketing Analytics
- Marketing’s Pivotal Role
Marketing plays a pivotal role in small and large businesses alike. The purpose of any business is to satisfy customers by delivering something of value for profit in return. And successful marketing does that by connecting the right customers to your offering.
Marketing is a complex process that involves many components—including creating an offering, communicating the offering to the target market, delivering the offering, and exchanging the offering to consumers in return for a profit.
Course data
Duration
5 hours
Goals
In this course, we’ll solve that dilemma—beginning with defining what marketing is and what makes something marketable. We’ll then cover four key marketing elements and how to create a marketing plan.
Requirements
It is not necessary to have previous knowledge
Modality
English - Online
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